Kerson’s decision to establish a showroom in Tabuk, KSA, is driven by a multifaceted purpose. Beyond showcasing product quality, integrity, and design, this physical space serves as a vital nexus for the company to directly engage with its customer base. It acts as an interactive platform where clients can not only see and feel the products but also gain deeper insights into the brand's values and dedication to superior craftsmanship. The showroom is a conduit for two-way communication, enabling Kerson Industries to receive invaluable feedback and understand the unique preferences of the local market. Moreover, it bolsters brand recognition and trust, allowing customers to witness the company's commitment to delivering exceptional products while also solidifying its presence in the heart of the KSA market.